I am a brand designer with 10 years experiences in brand development and conceptual design. I believe that strategic and conceptual thinking behind brand development are roots for sustainable growth of the brand.
I am now working as a Manager - Brand & Design at ONYX Hospitality Group, a leading hotel management company in South East Asia. Here, I work as a bridge between various departments, the role oversees, manages, builds, and develops brand direction, design implementation and project management to ensure consultant deliverables meet brand standards, and all stakeholder expectations are aligned. The role encompasses strategic thinking through to design execution of brand, macom, product, signage development, and operational support.
Before I joined ONYX, I have experimented my career path as a Corporate Communications at IES, a leading Southeast Asian renewable energy developer located in Bangkok, Thailand. My role encompasses design thinking through to creative execution, from corporate identity overhaul to designing solutions for communities the company works with.
Beginning my career as a graphic designer for a luxury spa brand, Panpuri, I coordinated with marketing team to design campaigns, packaging, and other collaterals.
Later, at Blink Design Group, a hospitality architecture firm, I led several branding projects and assisted architects and interior designers to develop graphic patterns used in their designs. At both places, I contributed to my cross-functional and multi-skilled teammates to deliver projects within budget and on time while not sacrificing the creativity.
Later on at Quo, a boutique branding agency specialising in the hospitality and travel sectors, I worked as a creative designer and found my expertise in brand strategy. Here I had a chance to work on cutting-edge projects for many of the world’s leading corporations from establishing brand guidelines to implementing design production.
I was once also an adjunct professor at Bangkok University International College where I found joy in sharing my knowledge (and also learning plenty from them) and nurturing the next generation of creative professionals.