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****shit-free modern men’s grooming products that aims to use as natural as possible ingredients.
To introduce a new men’s grooming product to Thai and international markets through honest messages emphasizing on their ****shit-free brand personality.
Being playful and being unafraid of making mistakes are the key personality of the brand, Hand-drawing is applied as their brand identity creating the unique DNA. Marker stains and unconventional graphical treatments are used to convey the purpose of being honest even to the mistakes that can ever happen.
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