Bullshit-free modern men’s grooming products that aims to use as natural as possible ingredients.
To introduce a new men’s grooming product to Thai and international markets through honest messages emphasizing on their shit-free brand personality.
Being playful and being unafraid of making mistakes are the personality of the brand, Hand-drawing is applied as their brand identity creating the uniqueness. Marker stains and unconventional graphical treatments are used to convey the purpose of being honest even to the mistakes that can ever happen.
The product is planned to first launch by Q1 in 2018. With the strong brand strategy, there are excessive possibilities to create silly but impressive ideas to promote the brand.