Phuket Yacht Haven

Phuket Yacht Haven, a luxury yacht club  located in Phuket province, Thailand.

 

CHALLENGE

The identity should echo the property's rich in nature and their premium services in yacht business to host VIP yacht guests from around the world.

SOLUTION

A yacht shape has been combined with a leaf shape to represent the business and its rich nature. The gold and deep green colors were used to create luxury personality to the brand. Abertus font was used as it has a character of roughness representing the nature and the sleek and fine shape that represent the high-end services.

RESULT

The client has changed the direction to use Thai motif as the key visual in the end. 

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