JEERAYUS AKARAWANITCHA
I work on developing brands, local and
international, and of all shapes and in all fields from energy
to hospitality, from retail business to corporate industry.
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Ohh Rice
Ohh Rice – Brown Jasmine Rice Puff is a healthy snack brand aims to deliver a new promotional approach in Thailand's healthy snack market.
CHALLENGE
Healthy snacks in Thailand’s market all look premium and one-sidedly present themselves as healthy products targeting women who care about diets. Ohh Rice would
like to change such perspectives by introducing a snack that everyone can enjoy having as regular snack with benefits for the health.
SOLUTION
Friendly hand-drawn logo and funny snack characters enjoying their various activities were introduced as visual elements for the brand and applied in the brand communications on all platforms.