JEERAYUS AKARAWANITCHA
I work on developing brands, local and
international, and of all shapes and in all fields from energy
to hospitality, from retail business to corporate industry.
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TLS Fishery
A South East Asian fishing net product that wanted to expand to European market.
CHALLENGE
TLS Fishery was well-known in South East Asia fishery industry without any branded images. With the initiative to expand the business to European market, the brand needed a brand identity that could bring trust towards the product quality and their continuing developing fishery technology.
SOLUTION
The combined rectangles with table lines were drawn to represent microchips representing the brand's leading in technology. The tail represents the fish shape endorsing the fishery-related business to the brand.
Font has been adjusted to create exclusivity with forward-moving dynamic. Deep blue color is used to represent the deep blue ocean. The gold is used to denote the premium quality of the product.